Web Design & Digital Marketing For Solicitors
The legal market place is highly competitive and following the implementation of the Jackson Report, Solicitors and Barristers have understandably started to embark upon a wide range of marketing activities revolved around the Internet. They have discovered that both current and potential clients now view Google as a primary research tool to find legal services as well as relying on recommendations through social media networks such as Facebook, Twitter, LinkedIn and Google +.
Many Solicitors’ firms, Barristers’ Chambers and individual direct access Barristers are discovering the significant benefits of having an effective web presence coupled with a highly strategic Internet marketing campaign. They are finding that not only can their website bring them new clients but helps retain existing ones through effective client engagement and regular updates. Add this to an effective and sustained social media campaign, and keping firmly in the mind of any client, new, old or prospective becomes a lot easier.
The starting point is always with the website itself. If you Solicitors’ Firm or Barristers’ Chambers has not updated its website within the past 2 years then you are not operating with the latest technologies and engaging effectively with the major search engines. It has also been noted that most legal services websites are based around a few pages, detailing the Solicitors’ Firm’s contact details and a list of their services. There is a limited amount of content and very little adherence to the guidelines laid down by the major search engines. When operating within a competitive market place, it is imperative to function with the best possible equipment and project an image that impresses clients from the word go and gives you and your firm or chambers the right profile.
All the above being said, anyone can have the best looking website in the world, but if no one can find it then it becomes totally redundant. To improve your website’s visibility within the search engines you need to employ a large number of techniques which has been historically called search engine optimisation, or SEO or short. We know that Google works to some 200 metrics when assessing a website and determining its relevance to a search being made. You may well have been approached by any number of businesses wanting to sell you their SEO services by providing what are called “back links”. In short, a back link is a vote of confidence from one website to another which is achieved by website A linking to website B. Sounds simple enough, however the major search engines have wised up to this and are very careful to take note not only of how many back links are being created but from which websites and how fast. It even goes beyond just checking the links to where such techniques can actually have your website demoted in the rankings and in some cases even be de indexed from the search engines.
At Forensic Image, we have a dedicated team of web developers and SEO programmers who provide a full digital marketing service from websites, to search engine optimisation to social media marketing. Getting a decent foothold through an effective web presence is key to the future of many Solicitors’ Firms and Barristers’ Chambers. Talking to us is the first step in making your website and your online presence work hard for you.
As market leaders in providing web development and digital marketing services to the legal profession, contacting Forensic Image is easy. You can call us on 01925 654 555 or click here to send us a confidential email.